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Increase Organic Traffic

650%+ uplift in organic traffic in 7 months πŸ‘ˆ Using Search Engine Optimization

Resources involved:
1 SEO Freelancer (me)
1 Project Manager (client)
1 Developer (client)
3 to 5 Writers (in-house and freelancers)

A client has consistently published 4-6 articles per week for more than a year.

On top of another content area, they were developing.

But organic users were tanked to 20-40 users per day – for months.

In the space of 8 months analyzed (January to August), with 1,600+ pages:
πŸ‘Ž Less than 20 reached 100 organic users
πŸ‘Ž 1,200+ pages didn’t get 10 organic users
πŸ‘‰ Very little seasonality for this client

They then decided to hire me to support their organic growth using Search Engine Optimization

πŸ‘‰ After aΒ Search Engine OptimizationΒ audit I prioritized the most impactful recommendations.

πŸ‘‰ Pages access was often difficult and structure confusing.
I developed a plan to work on the most impactful technical opportunities.

πŸ‘‰ For current content, I made the most of what was already published.
A large number of pages didn’t have a focus in terms of audience and topic, I worked with the team to make sure that every page could target a specific topic.

πŸ‘‰ Internal linking.
I developed a custom framework to allow each page to be connected with the most relevant parent or child page.

πŸ‘‰ When recommendations were taken into consideration, I made keyword research & content creation into action, to achieve business goals and values.

Organic users increased by more than 650% with limited resources. And continues to grow.

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