LLYC Venturing, a venture arm of LLYC SA, announced on November 16th, 2022, that it had invested €100K in Amsterdam-based Digital Audience. The company specializes in new digital marketing strategies, providing a platform for large companies that want to manage their advertising campaigns in compliance with the new General Data Protection Regulation without having to depend on the data extracted today through cookies.
The Spanish venture capital firm plans to allocate up to €5M in 20 projects over the next four years, investing between €50,000 and €500K. The firm intends to invest in companies across Europe, Latin America, and the US that develop Artificial Intelligence, Blockchain, Virtual Reality, IoT, or Enterprise Software technologies with SaaS models applied to the communication, marketing, and public affairs sector.
LLYC Venturing was founded in 2021 as LLYC’s corporate venture initiative to support the entrepreneurial ecosystem through investment in startups in incipient phases in the communication, marketing, and public affairs sectors. According to Marta Guisasola, Partner, Global CFO, and CEO of LLYC Venturing, “Digital Audience meets our LLYC Venturing value proposition of supporting disruptive technology by supporting them at a commercial and strategic level.”
LLYC Venturing’s previous investment was in Erudit, a Florida-based firm that uses Artificial Intelligence to improve company talent management.
Adolfo Corujo, Partner, and CEO of Deep Digital Business, said, “Digital Audience fits perfectly with LLYC Venturing’s orientation to improve the firm’s competitive position toward developing an ecosystem of data-centric solutions to solve the complex challenges of our clients. In this way, we reinforce our commitment to innovation and technologies deployed in an environment of privacy and first-party data to guarantee the effectiveness of marketing in secure environments.”
Founded in 2015 by Ruben Niet, Digital Audience has obtained 38 clients and an accumulated turnover of €1.6M in 2021. Its Your First-Party Data Solution allows advertisers to broaden their knowledge of their audiences and activate them more effectively in advertising campaigns.
Digital Audience: What you need to know
In the fast-paced digital age, the advertising industry has been continuously evolving, and Digital Audience’s platform comes as a breath of fresh air for companies that are concerned about data privacy. The platform provides advertisers with first-party data, allowing them to broaden their knowledge of their audiences and activate them more effectively in advertising campaigns while adhering to data privacy regulations.
LLYC Venturing’s investment in Digital Audience is a testament to the growing interest of venture capitalists in digital marketing strategies that prioritize data privacy. With its investment in Digital Audience, LLYC Venturing aims to support innovative solutions in the field of digital marketing and communication, with a particular focus on data privacy and compliance with data protection regulations.
LLYC Venturing’s investment in Digital Audience will enable the Amsterdam-based company to expand its operations and further develop its innovative platform, which has already gained a significant number of clients. The investment will also enable LLYC Venturing to strengthen its position as a leading venture capital firm in the communication, marketing, and public affairs sectors.
In conclusion, LLYC Venturing’s investment in Digital Audience is a significant step towards the development of innovative solutions in the field of digital marketing and communication. The platform developed by Digital Audience addresses the growing concern of data privacy while allowing advertisers to activate their audiences more effectively in advertising campaigns. With its investment, LLYC Venturing is reinforcing its commitment to innovation and technology while supporting companies that are dedicated to data privacy and compliance with data protection regulations.