650%+ uplift in organic traffic in 7 months ? Using Search Engine Optimization
Resources involved:
1 SEO Freelancer (me)
1 Project Manager (client)
1 Developer (client)
3 to 5 Writers (in-house and freelancers)
A client has consistently published 4-6 articles per week for more than a year.
On top of another content area, they were developing.
But organic users were tanked to 20-40 users per day – for months.
In the space of 8 months analyzed (January to August), with 1,600+ pages:
? Less than 20 reached 100 organic users
? 1,200+ pages didn’t get 10 organic users
? Very little seasonality for this client
They then decided to hire me to support their organic growth using Search Engine Optimization
? After a Search Engine Optimization audit I prioritized the most impactful recommendations.
? Pages access was often difficult and structure confusing.
I developed a plan to work on the most impactful technical opportunities.
? For current content, I made the most of what was already published.
A large number of pages didn’t have a focus in terms of audience and topic, I worked with the team to make sure that every page could target a specific topic.
? Internal linking.
I developed a custom framework to allow each page to be connected with the most relevant parent or child page.
? When recommendations were taken into consideration, I made keyword research & content creation into action, to achieve business goals and values.
Organic users increased by more than 650% with limited resources. And continues to grow.
Doha